our vision and mission
To make self-care enjoyable for you and easy on the planet, with quality products that celebrate the skin you're in.
For Women to celebrate themselves, exactly as they are , and realise their full potential.
Our brand values
ITS ALL ABOUT YOU
I recognise that every customer is unique, and that’s what I want to celebrate. Where you’re at right now. So I'm committed to creating positive products and experiences that leave you feeling better than before.
MAKING IT EASY
The self-care space can be confusing, and I’m determined to shift that. I’ll always be 100% transparent about what’s in my products, and how I can help you: doing my best to share my expertise in easy and accessible ways.
MAKING SELF-CARE ENJOYABLE
It should never be a chore, but so often feels that way. From my content, to your shopping experience, to my products, I want each interaction to be honest and uplifting.
ITS A JOURNEY
Creating MSA was a big journey for me, and i’m passionate about continually looking for ways to grow. Self-care is an ever evolving space and I want to build a community that embraces that adventure.
DOING THINGS RIGHT
I really do believe nature knows best, so want to look after her like she looks after us. My products are natural, organic, plant-based and plastic free, and I’m always looking for ways to do my bit.