Our vision and mission
To make self-care enjoyable for you and easy on the planet, with quality products that celebrate the skin you're in.
For Women to celebrate themselves, exactly as they are and realise their full potential.
Our brand values
ITS ALL ABOUT YOU
We recognise that every customer is unique, and that’s what we want to celebrate. Where you’re at right now. So we're committed to creating positive products and experiences that leave you feeling better than before.
MAKING IT EASY
The self-care space can be confusing, and I’m determined to shift that. we'll always be 100% transparent about what’s in our products, and how we can help you: doing our best to share our expertise in easy and accessible ways.
MAKING SELF-CARE ENJOYABLE
It should never be a chore, but so often feels that way. From our content, to your shopping experience, to our products, we want each interaction to be honest and uplifting.
ITS A JOURNEY
Creating MSA was a big journey for me, and I'm passionate about continually looking for ways to grow. Self-care is an ever evolving space and we want to build a community that embraces that adventure.
DOING THINGS RIGHT
We really do believe nature knows best, so want to look after her like she looks after us. Our products are natural, organic, plant-based and plastic free, and we are always looking for ways to do our bit.