Hi everyone, welcome to MSA Skincare, my name is Suprina and I am the founder and formulator of the brand. You can read some more about me below.
Meet Suprina MSA Skincare Founder
Making Skin Amazing Skincare (MSA) was started in 2019, born out of a need to rediscover my identity and break my own expectations of what I'm capable of. To evolve from my labels of 'Mum' and 'Wife' to create something that was purely for me, something fun and positive that was just about being 'Suprina'.
I'd recently gone through an emotionally draining divorce which left my confidence shattered and my general wellbeing at an all time low. I was suffering from painful dry skin and left feeling incredibly frustrated as nothing from the doctors helped.
I'd worked in the beauty industry since 2015 and became fascinated and somewhat shocked about the amount of chemicals that go in to our skincare. So I went onto study skincare formulation and aromatherapy to see how I could do things differently. I became extremely passionate about essential oils and all their goodness, and my skin really felt the benefits. I felt so driven to empower women with this knowledge that I decided to be bold and create my own natural, organic and vegan products, that could make myself and others feel amazing.
I want to do things the right way - for me, for you and for the planet. So all my products are handmade by me, at home, with all my care and attention. I'm also committed to protecting the planet that gives us all this natural self-care goodness, so my products are plastic free and everything is reusable or recyclable.
I'm a single Mum of 3 kids who inspire me everyday, and whilst starting MSA was about me and my passion, it's also about building something that they can be a part of. To see my growth and my self-belief in who I am and what I can achieve.
That's why I'm so focussed on encouraging women to celebrate themselves and realise their potential. I'm on a mission to create an easy and enjoyable self-care routine that is about celebrating the skin you're in, rather than looking for things to 'fix'. I want you to feel valued and special, and to learn to love your skin. For your self-care rituals to be an enjoyable experience rather than a chore, and make you feel like the amazing person you are.
ABOUT MSA SKINCARE
MSA SKINCARE is handmade in London from our heart to yours in small batches for freshness, using the finest, organic ingredients that are not only good for your skin but also kind to the planet. We are passionate about natural beauty so our products are made with sustainably sourced, organic and natural ingredients designed help to protect, restore and nourish your skin naturally. Each product has been carefully formulated by choosing ingredients based on the individual benefits they offer for your skin. It is said that we absorb 60% of the substances that we expose our skin to, this is why we strive to only use gentle, raw organic ingredients, our products are ideal for dry or dehydrated skin to help restore hydration.
All of our ethically sourced ingredients are pure, raw and unadulterated either organic, cold pressed, wild crafted or vegetable oils. The products have NO ADDED CHEMICAL 'NASTIES' and are cruelty-free, petroleum free, paraben free, plastic free, free from palm oil, Sodium Laurel Sulphate (SLS) free, free from Genetically Modified (GM) ingredients and synthetic colours and fragrances. Instead of using beeswax, we use a vegan fruit wax which is derived from the berry fruit peel. Therefore, all of our products are vegetarian and the majority are also vegan-friendly. Most of our products are made with butters and oils without the addition of water so that they are able to truly nourish your skin. We do not use any synthetic fragrances in our products, we only use essential oils which have a natural aroma and amazing therapeutic qualities.
Honesty and transparency
We want to help you make a conscious choice towards reducing your chemical intake and we are giving you the control. MSA Skincare is committed to using only the purest ingredients. With you in mind, we designed our labels to be simple, clear and transparent.
How we give back
We regularly donate to the following charities:
Tree Planting - Just One Tree
we pledge to donate each month to help support our local community, nature & wildlife conservation charities such as the ones above.